We build software, websites and AI automation.
Custom software and websites that bring you more customers.
Iron Rainbow · 3D customizer
Kakapo Press · antiquarian web shop
ICE · vision listings
Partner Tools · SEO market map
Iron Rainbow · order tracking
Invent · packing desk
Built for the phone in your pocket.
Most of what we build gets used on a phone, by people on a shop floor or out in a van. These are the apps as their users see them.
Iron Rainbow
The customizer starts by asking where you are, so the prices shown are the local shop's own
Invent
Packers see which pallet and which box to pick from, and what kind of crate it is
Rainbow Flex
No hunting for a job: every part with its order and batches in one list
ICE
Photograph a part on the bench, with its pallet and box on screen
Invent
Carrier quotes for the parcel side by side, and one tap books the label
Rainbow Flex
Scan the label on a batch and the phone shows what it is, where it goes and a button to start
Iron Rainbow
The rim repair page: snap the curbed rim and get a price from a shop near you
Iron Rainbow
Coating shops sign up here to get jobs from customers in their area
Rainbow Flex
Find any batch on the floor and see what it needs next
ICE
Say the quantity and condition out loud; they fill in once you confirm
Invent
Scan the crate to be sure it is the right one before packing
Whip Road Logger
Road roughness graded live from the phone's sensors
ICE
Uploads run while you keep shooting, and the labels are read
Kakapo Press
Before a book is sent, the app shows every photo and asks if any are blurred
Rainbow Flex
Each workstation sees what to do next without asking the office
Rainbow Flex
At the coating station: every batch with its due date, its step and the colour to spray
Invent
The packer’s queue, with each part’s photo and the box it sits in
Whip Road Logger
Live engine gauges read over Bluetooth
Invent
Scan any box and see what is inside it
Kakapo Press
The camera walks you through every shot of a book: cover, back, title page, spine
Kakapo Press
Sold books waiting to ship, and the ones the courier still has to collect, on one screen
Kakapo Press
No typing: the listing fills itself in from the photos, and you set the price
Rainbow Flex
Every order in one queue, with the urgent ones on top
Rainbow Flex
See what powder and chemicals are on the shelf, and who to reorder from
Rainbow Flex
Every machine on the floor with its status, so a booth in maintenance is plain to see
Kakapo Press
The shop's book page: photos of the actual copy, the price and three ways to buy or ask
Kakapo Press
Checkout on a phone, no account needed
Kakapo Press
Book the courier straight from the order on a phone, then print the label
Work told from the client’s side.
Each story starts with how the business ran before we came in, and ends with the feature that changed it.
Follow one part through a warehouse as you scroll: off a machine, onto a shelf, sold, picked, packed and into a courier's van, with the screen each person uses at every step. Walk the parts floor
Your business online, from 1969 to now. Turn the dial.
Play with itSeven ways we take work off your plate.
A new website in 7 days
Local service businesses
Written from your old site, your reviews and your photos, with booking if you take appointments. We look after it every month.
$297 a month, no setup fee€270 a month, no setup fee
Your own web shop in 14 days
Sellers who pay a marketplace on every sale
We load your catalogue for you. Buyers pay by card on your site and see the shipping rate before they pay.
$497 a month, no setup fee€450 a month, no setup fee
2-Week Starter Configurator
Makers of products with options
Buyers build your product in 3D on your site, watch the price move and send you the order with every option written down. A new website is included if you need one.
$4,900, then $249 a month€4,500, then €225 a month
30-Day AI Workflow Sprint
Teams buried in emails, documents and data entry
An AI step reads each enquiry or document, sorts it and drafts the reply. A person on your team checks it and presses send.
From $7,500From €6,800
Custom software, from a 2-Week Blueprint
Companies run on spreadsheets and paper, and founders with a platform to build
An app your team uses on their phones, with a demo link every week while we build it. The code is in your name.
Blueprint $3,900, credited when you buildBlueprint €3,500, credited when you build
8-Week Line-Side Pilot
Manufacturers and test labs
One station first: every test saves its report, and every part gets a QR label and a history. You pay the last milestone when it passes on your line.
From $14,500 for one stationFrom €13,200 for one station
Always-On Care
Anyone whose software has to keep running
Hosting, daily backups with a monthly restore test, monitoring and two hours of changes a month, by the people who built it.
$400 a month for an app€360 a month for an app
The Scoping Call is free, and useful even if you never hire us.
Thirty minutes with the person who builds what we sell. You tell us about the work that eats your week, and you leave with a plan you can use with us or without us.
What we would build first: the one change that pays for the rest.
A rough price and timeline: in ranges, on the call, so you can budget the same week.
A demo link every week if we go ahead: working software you can click, so nothing waits for a big reveal at the end.
The code and the data are yours: you can leave any time, with a hand-over document.