Local SEO that starts with your Google profile
$1,997 to start, then $297 a month. We set up your Google Business Profile the way Google says it ranks businesses, fix your website for the same searches, add a new page every month and show you where you stand on the first of every month.
How Google picks the three on the map
Google says it ranks local businesses on three things. Relevance: how well your profile matches the search. Distance: how far you are from the person searching. Prominence: how well known you are, from your reviews, your rating and the sites that link to you.
Distance you can’t change. The other two are work, and most of it happens in your Google Business Profile, with your website behind it. Google’s help page also says there is no way to pay for a better place, which is why nobody can sell you one.
One coating shop we measured for its Teardown: people around Baltimore search for its work 2,010 times a month, and its old site was on Google’s first page for 120 of those searches, mostly its own name.
The profile is one piece of a bigger picture. The online presence map shows every piece, from reviews to call tracking, and what each one feeds.
Your Google profile, step by step
This is the set-up, done in the first 30 days. Under each step is how you would do it yourself, if you would rather.
1Get the profile into your name
We find out who controls the profile today: a former employee, an old agency or nobody. You become the owner, and we join as a manager, so you can remove us any day.
Doing it yourself: Go to business.google.com, search for your business and claim it. Google picks how you verify: a video of your sign and your tools, a phone call or a postcard.
2Pick the categories the top three use
For each search you want, we look up the businesses on Google Maps’ first three places and the categories they chose. Your first category is the one Google shows under your name, so it gets the most thought.
Doing it yourself: In your profile, choose Edit profile, then Business category. You can add more categories after the first one.
3Name, address, service area and hours
Your name exactly as it is on your sign and your invoices, because Google’s rules forbid adding search words to it and suspends profiles that do. If you drive to your customers, we hide the address and list the towns you serve. Holiday hours go in before each holiday.
Doing it yourself: Edit profile, then Location and Hours. Set special hours a week before each public holiday.
4Every service, in your customers’ words
Each job you do goes in as a service with a short description, worded the way people search for it. The 750-character business description says what you do, where, and since when.
Doing it yourself: Edit profile, then Services. Write down what customers say on the phone, and use those words.
5Photos from your jobs
You send us photos from your phone: the work before and after, the van, the team, the shop front. We pick, crop and caption them, and add new ones every month. No stock photos.
Doing it yourself: Photos, then Add photos. A few new ones each month beat fifty on one day.
6Reviews: ask every customer, answer every review
You get your short review link, a card with a QR code for the counter or the truck, and a text to send after each job. We draft a reply to every review within 2 working days; you approve replies to bad ones before they go out.
Doing it yourself: Your profile’s Ask for reviews button gives you the link. Google forbids paying for reviews and asking only the happy customers, so ask everyone.
7An update every month
A post with a recent job, a seasonal offer or news, with a photo and a link to the right page of your site.
Doing it yourself: Add update in your profile. Posts stay on the profile, so a dated offer comes down when it ends.
8The same name, address and phone everywhere
We check Bing Places, Apple Business Connect, Yelp, Facebook, the Better Business Bureau and the directories of your trade, and correct every listing that shows an old phone number or address.
Doing it yourself: Claim each listing and copy the exact same lines into every one, down to “St” or “Street”.
9A page on your site behind the profile
The profile links to the page on your site for your main service, with the same name, address and phone, and the searches it is written for in its title. That is where the profile and the site meet.
Doing it yourself: Edit profile, then Website. Link the page that matches your main category, not only your home page.
Your website, for the same searches
A profile sends people to your site, and Google reads the site to decide what the profile is relevant for. In the same 30 days we fix the site you have, on whatever it is built with.
- Page titles, headings and descriptions written for the searches on your list
- A page for each main service, and for the towns you want more work from
- Speed on a phone checked with Google’s Lighthouse, and the slow parts fixed
- Structured data that tells Google your name, hours, services and service area
- Google Search Console and call and form tracking, so you see which search brought each call
Every month after that
A new or rewritten page
For the searches worth most that your site does not answer yet, written from your jobs and your photos. You read them before they go live.
Your Google profile kept up
New photos, a monthly update, hours kept right and a reply drafted for every review within 2 working days.
Where you show up, search by search
Your place in Google’s results and on Google Maps for every search on your list, checked from several points across your service area.
Your three closest rivals, watched
Their reviews, their profiles, their pages and their ads: what changed, and what we suggest you do about it.
Whether Google’s AI and ChatGPT name you
We ask Google’s AI answers, ChatGPT and Perplexity the questions your customers ask, the same way each month, and tell you who they name.
A report on the first of the month
Where you show up, the calls and forms from Google, your profile’s numbers, what we did and how long it took, and what comes next.
What you get on paper
Pages from the Teardown and the sample report of a powder coating shop in Maryland. Tap a page to read it.
One payment to start, then monthly
The first month is the most work, so it is paid when we start: the Teardown, your profile done step by step, your listings corrected, the fixes on your site and the first two pages.
US agencies most often charge $500 to $1,000 a month for SEO, and a one-off local set-up usually runs $500 to $2,500 on top. Ours is one set-up price and one monthly price, with the work written down.
If you have no website yet, start with a new website for $297 a month, which includes your Google profile.
$1,997to start
+ $297a month from month two
- The set-up and the first month’s work in the first payment
- A new page, the profile and the report every month
- The first 6 months, then month to month
- Or the first 6 months at once: $3,300 instead of $3,482
For businesses in the US, in dollars.
A month is free if we miss the work
The set-up is done within 30 days of getting access to your profile and your site, or your second month is free. Each month after that: a page, a drafted reply to every review within 2 working days, and the report on the first working day. If we miss one of those and the delay is ours, you don’t pay for that month.
We guarantee the work and the dates. Where you rank depends on Google, your rivals and your reviews too, so we don’t promise a place or a number of calls.
How it starts
- 1A 30-minute callYou tell us the jobs you want more of and the towns you work in.
- 2The Teardown, freeWithin a few working days you get your profile, your site and the searches for your trade measured, with who is on top instead of you. It is yours to keep, whether you hire us or not.
- 3You pay $1,997 and give us accessManager access to your Google profile and a login to your website. The set-up is done within 30 days of that.
- 4Every month after thatA new page, the profile kept up, and the report on the first of the month.
Questions owners ask
Can you get me to the top of Google, or on page 1?
Nobody can promise that, and we don’t. Google decides the order, and its own help page says there is no way to request or pay for a better local ranking. We promise the work and the dates: the set-up within 30 days, the pages and the review replies every month, the report on the first. If we miss one, that month is free.
How soon will I see a change?
Profile fixes such as categories, services and hours can show on Google Maps within a few weeks. New pages usually take two to four months to settle in the results. The report shows you each month where you were and where you are, search by search.
Do I need a new website?
No. We work on the site you have: WordPress, Wix, Squarespace, Shopify, GoDaddy or a site built for you, as long as we can log in. If there is no site, or the one you have cannot be fixed, our new website for $297 a month is the better start, and we say so on the call.
My website is already with you. What changes?
Your $297 already covers the profile upkeep, the search checks and the monthly report. Tell us on the call, and we price only the work your website plan does not include.
Who owns the profile and the pages?
You do. You are the owner of your Google profile and we are a manager on it, so you can take our access away whenever you want. The pages we write for your site stay on your site if you leave.
Why do I pay up front?
The first month is the heavy one: the Teardown, the profile done step by step, the listings, the fixes on your site and the first pages. $1,997 covers that month. From the second month you pay $297, for the first 6 months, then month to month. If you pay the first six months at once, it is $3,300 instead of $3,482.
Do you buy links or fake reviews?
No. Both break Google’s rules and can get a profile suspended. Reviews come from your customers, through your own link.
You are not in my town. Does that matter?
No. We work with businesses across the US by phone and video, and everything we do happens in your profile and on your site. The booking page shows our free times in your own time zone.
Do you run Google Ads too?
Not in this plan. If you want ads that send people to the same pages, ask on the call and we price it separately; you pay the ad budget straight to Google.
Tell us which jobs you want more of
Thirty minutes with us. You tell us your trade and your towns; we look at your Google profile with you and tell you what we would change first. The Teardown comes a few days later, free.