Most small business websites cost under $10,000 to build, and a basic agency site runs $6,500 to $15,000. Building it yourself on Wix costs $17 to $159 a month. Then come the monthly costs: care, your Google profile and search work.
Below is who charges what, with a source for every figure, what pushes the price up, what you pay every month after launch, and what to ask before you sign. We build websites for $297 a month€270 + VAT a month, and this page is useful even if you hire someone else.
A site we built: an aircraft paint shop’s new home page, with its own airplane and the call button on the first screen.
Who charges what
US prices from Clutch’s pricing guide, a WebFX survey and Wix’s own plan page, read on October 27, 2026. WebFX sells web design itself, so treat its figures as a range. The number after each figure points to its source at the bottom of the page.
Who builds itWhat it costsWhat to watch
You, on a website builderWix runs $17 to $159 a month, billed yearly.[3]You write the words, take the photos and set up your Google profile and the search settings. The site stays up while you keep paying.
A freelancerShops on Clutch that build on Wix or WordPress charge $25 to $49 an hour. In WebFX’s survey, the most common yearly spend with a freelancer was $1,001 to $5,000.[1][2]Often one person does it all. Ask who updates the site when they are busy or gone.
A small agencyAgencies listed on Clutch charge around $100 to $149 an hour, and most of their projects come in under $10,000. WebFX puts a basic site at $6,500 to $15,000.[1][2]The price usually covers design and a few rounds of changes. Ask who writes the copy and whether care is extra.
Us$297 a month€270 + VAT a month, with no setup fee. The care, your Google profile and a monthly report are in that price.We write the site from your old site, your reviews and one call. Three months minimum, then month to month. What’s included
What pushes the price up
Two quotes rarely differ because of the code. The hours go into the items below.
How many pages, and who writes them
Each kind of job you want more of needs its own page, because Google ranks pages for searches. If you write the copy, the price is lower and the work is yours.
A template or a custom design
A template gets you live faster. Custom design adds hours, and hours are what an agency bills at $100 to $149 each.
Booking, payments and other features
Online booking, a quote form or card payments each add work. Ask for them as line items so you can compare quotes.
Search work
Some quotes include pages written for local searches; most bill it as a monthly retainer later.
Your old site
If there is one, every old address needs to point at its new page, or links from Google and your customers break.
What you pay after launch
A quote shows the build. The pieces that keep the phone ringing are sold by the month, each on its own. At the low end of each range they come to about $750 a month, before anyone builds you a site.
With us it is $297 a month€270 + VAT a month for the site and all of this, with no setup fee.
Google Business Profile management$125 to $400 a month [5]
Local search workmost often $500 to $1,000 a month [6]
Listings kept in sync, software alone$40 to $54 a month [7]
What to ask before you sign
Two quotes compare only when they cover the same things. Any web designer should be able to answer these, us included.
1Who writes the words, and who supplies the photos?
2Is the domain in my name, and what do I keep if I leave?
3What is the monthly fee, and what exactly is in it? What does a change cost when it isn’t?
4Will you set up my Google Business Profile and move my old page addresses over?
5When do I see the first version, and what happens if you are late?
6Which searches is each page written for?
Before and after: two sites we built
Tap any picture to see it full size.
BeforeAfter
An aircraft paint shop
The old home page was a builder template: a stock photo, a cookie banner over the first screen, and no word about paint or interiors. The new one says what the shop does, shows its own airplane and puts the call button on the first screen.
BeforeAfter
A powder coating shop in Maryland
The old site was on Wix, with a row of stats under the headline and a chat button in the corner. The new first screen shows a part from the shop’s own booth, lists the finishes it comes in and puts 4.9 from 80 Google reviews where a customer sees it first.
What you get on paper
Before we touch anything, we take your current site apart: the searches it misses and how fast it loads on a phone. The aircraft paint shop’s old site showed up for none of the 35 searches people around Los Angeles make for its work, 7,980 a month. After launch, a report lands on the first of every month.
Questions about website prices
How much does a website cost for a small business?
Most small business sites cost under $10,000 to build, according to Clutch’s pricing guide, and WebFX puts a basic agency site at $6,500 to $15,000. Doing it yourself on Wix costs $17 to $159 a month. After launch, care, hosting and search work are usually monthly.
What are the monthly costs of a website?
A care plan runs $89 to $359 a month at WP Buffs. Google Business Profile management is $125 to $400 a month, and local search work most often $500 to $1,000. At the low end of each, that is about $700 a month before the build.
Is a website builder cheaper?
In dollars, yes. You do the writing, the photos, the Google profile and the search settings yourself, and the site lives on the builder’s plan for as long as you pay for it.
Why do you charge monthly with no setup fee?
The work that brings calls in happens after launch: the profile, the searches, the changes and the report. A monthly price keeps us doing it. After the first 3 months the plan runs month to month, and your domain stays in your name.
How long does a website take?
With us, you get a review link 7 days after the kickoff call. The clock starts once we have access to your domain and your Google profile, and the site goes live the day you approve it.
Sources
Read on October 27, 2026, except the care, profile, local search and listings pages, read on October 26, 2026. Prices change, so check the current figures before you compare quotes.
We count visits with Plausible, which runs on our own server and sets no cookies. If you agree, Google Ads and Meta also learn which of our ads bring people here. You can change this at any time from "Cookie settings" at the bottom of every page. Privacy notice