Marketplaces
Invent fetches eBay orders by itself. When a listing says “lot of 6”, it works out how many units that is and pairs the order with the box that holds them, and the tracking number goes back to eBay on its own.
The Kakapo Press shop keeps its books in step with AbeBooks. It always sends the complete record, because a partial update there wipes the fields it leaves out, and it withdraws a book from the marketplace only after confirming the sale on that book’s own listing page.
Carriers and customs
A Hungarian shipping broker gave us the European carriers in one connection. For the main FedEx lanes we added a direct one a few weeks later, because that route allows electronic customs papers and courier pickups.
Book before half past twelve and FedEx collects the same day; later bookings move to the next working day, skipping weekends and Hungarian public holidays, the moving Easter ones included.
Invoicing and tax
Invoices go out through számlázz.hu with the VAT treatment worked out per buyer: Hungarian VAT at home, reverse charge for EU businesses with a valid VAT number, zero-rated export outside the EU. A VAT number typed into a checkout note is checked against the EU register first.
The bookshop’s invoices use the EU margin scheme for second-hand books. One button issues the invoice once, and it refuses any order marked as a test.
Payments
Kakapo’s checkout hands the buyer to a hosted card page. A signed message from the payment provider marks the order paid exactly once, and if that message goes missing, a scheduled job asks the provider and recovers the order.
On the Iron Rainbow marketplace every payment is shared between the coating shop, Iron Rainbow, a marketing budget and any partner who handled the job. The rules live in one place with tests that check the amounts.
Google, ads and social platforms
The bookshop sends Google Merchant Center a feed of every book with a photograph, shipping cost per country included. Advertising tags load only after the visitor agrees.
Iron Rainbow’s content engine publishes to seven platforms, with tracked short links that show which post sent people to the site, and brings new comments back in.
Email, phone and chat
In the CRM we built for Iron Rainbow, replies to outreach emails come back in on their own, and anyone who answers STOP is never written to again. When a shop fills in the website form, it is matched to the shop already on file and the team chat gets an alert.
Calls on the business line are transcribed on our own servers, and the onboarding answers go straight into the shop’s profile.