Your buyers ask the same questions before every order

If you sell a product with options, you know them. What does it look like in this color? What does that size cost? Can I put a name on it? Each answer is an email, and many buyers leave before they get it.

The good news: your product page can answer all three before they write.

Rainforge · 4 minute read

What you get from this article

Two things. Why buyers of a product with options stall before they order, and how a 3D configurator on your product page fixes both reasons. You can try the one we built at the end of each section.

Why listen to us

We build 3D configurators. We built the customizer that Iron Rainbow's buyers use to pick a finish for every piece of a wheel, and the demo watch you see below. Both run in a phone's browser.

Problem 1: they can't picture it, so they don't buy

A photo shows one version. If your product comes in six colors, three sizes and two materials, the buyer has to imagine the other 35. Most don't. They save it for later, or they email you, and the sale waits on your answer.

Problem 2: the order arrives half written

When a buyer does order, the choices come in a message or a form field. You check what they meant, write back, price it again. How many of your quotes go back and forth before anyone pays?

Fix 1: they build it in 3D, with prices

The buyer turns the product, picks a color, a size, a part, and sees it change on screen with its price. Nobody has to email you to ask what an option costs, because the number is right there.

Turn the demo watch yourself

Fix 2: every choice arrives written down

When the buyer asks for a quote, it arrives with each option they picked and a picture of the build. You price it once. Engraving, a special size, an upgrade: it is all on the sheet.

It goes on the site you have, with one line of code: Shopify, WordPress, Wix or a custom site.

Engrave a name on the demo watch

Is it worth it for you?

It pays when one product comes in many versions and buyers ask before they order: jewelry and watches, furniture, gates and railings, trailers, wheels, anything made to order. If you sell one version of each thing, a good photo is enough.